CONTEXT

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HOW DO YOU TRIGGER PEOPLE TO LEARN MORE ABOUT HUMAN RIGHTS AND BECOME A HUMAN RIGHT ACTIVIST?

 

IDEA

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WITH AMNESTY INTERNATIONAL WE CREATED AN INVITATION FOR A HUMAN RIGHTS CLASS: THE AMNESTY’S SUMMER UNIVERSITY; A YEARLY EVENT AND ONE OF THE BIGGEST ASSEMBLIES OF HUMAN RIGHT ACTIVISTS IN BELGIUM. THE INVITATION, CONSISTING OF POSTERS, SOCIAL MEDIA POSTS AND MAILINGS, SHOWED WELL-KNOWN ‘DICTATORS’, THAT DON’T TAKE HUMAN RIGHTS VERY SERIOUSLY, NOW ATTENDING THE SUMMER UNIVERSITY TO LEARN EVERYTHING ABOUT THEM.

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CREATED BY BLONDIAU & AIR

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CREDITS

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CONCEPT PROVIDERS: JORIS LUYTEN & SOPHIE DE PLECKER

COPYWRITER & DESIGNER: JORIS LUYTEN & SOPHIE DE PLECKER

PHOTOGRAPHER: JEF BOES

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CLIENT: AMNESTY INTERNATIONAL

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