CONTEXT

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FOR 40 YEARS, TRIODOS BANK WAS CONSIDERED THE ONLY TRUE SUSTAINABLE FINANCIAL INSTITUTE. NOW, A NEW COMPETITOR IS EMERGING IN BELGIUM, NEWB. A SECOND ETHICAL AND SUSTAINABLE FINANCIAL INSTITUTE. SO, HOW SHOULD TRIODOS BANK REACT TO THIS NEWBEE?

 

IDEA

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INSTEAD OF ATTACKING ITS NEW COMPETITOR, WE ADVISED TRIODOS BANK TO WELCOME THEM. BECAUSE A SECOND REAL HUMANE AND SUSTAINABLE FINANCIAL INSTITUTE IS WHAT THE WORLD NEEDS. TRIODOS BANK REALIZES THE WORLD IS AT A TIPPING POINT, AND WHAT WE DECIDE TO DO IN THE NEXT DECADE WILL HAVE AN IMPACT ON THE NEXT 100 YEARS. THAT’S WHY TRIODOS BANK WELCOMED NEWB WITH A FREE FULL-PAGE NEWSPAPER AD. HOPING NEWB WILL FOLLOW THE RIGHT PATH AND, TOGETHER WITH THEM, MAKE A REAL DIFFERENCE. NOW AND IN THE FUTURE.

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CREATED BY BLONDIAU & ISOBAR

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CREDITS

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CONCEPT PROVIDERS: SVEN VAN HOOYDONCK & JORIS LUYTEN

DESIGNERS: JULIEN TOUSSAINT

CREATIVE DIRECTOR: SOPHIE DE PLECKER

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CLIENT: TRIODOS BANK

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