A free ad in support of a new competitor
for Triodos Bank
CONTEXT
FOR 40 YEARS, TRIODOS BANK WAS CONSIDERED THE ONLY TRUE SUSTAINABLE FINANCIAL INSTITUTE. NOW, A NEW COMPETITOR IS EMERGING IN BELGIUM, NEWB. A SECOND ETHICAL AND SUSTAINABLE FINANCIAL INSTITUTE. SO, HOW SHOULD TRIODOS BANK REACT TO THIS NEWBEE?
IDEA
INSTEAD OF ATTACKING ITS NEW COMPETITOR, WE ADVISED TRIODOS BANK TO WELCOME THEM. BECAUSE A SECOND REAL HUMANE AND SUSTAINABLE FINANCIAL INSTITUTE IS WHAT THE WORLD NEEDS. TRIODOS BANK REALIZES THE WORLD IS AT A TIPPING POINT, AND WHAT WE DECIDE TO DO IN THE NEXT DECADE WILL HAVE AN IMPACT ON THE NEXT 100 YEARS. THAT’S WHY TRIODOS BANK WELCOMED NEWB WITH A FREE FULL-PAGE NEWSPAPER AD. HOPING NEWB WILL FOLLOW THE RIGHT PATH AND, TOGETHER WITH THEM, MAKE A REAL DIFFERENCE. NOW AND IN THE FUTURE.
CREATED BY BLONDIAU & ISOBAR
CREDITS
CONCEPT PROVIDERS: SVEN VAN HOOYDONCK & JORIS LUYTEN
DESIGNERS: JULIEN TOUSSAINT
CREATIVE DIRECTOR: SOPHIE DE PLECKER
CLIENT: TRIODOS BANK