CONTEXT

​

HOW DO YOU TRIGGER PEOPLE TO LEARN MORE ABOUT HUMAN RIGHTS AND BECOME A HUMAN RIGHT ACTIVIST?

 

IDEA

​

WITH AMNESTY INTERNATIONAL, WE CREATED AN INVITATION FOR A HUMAN RIGHTS CLASS: THE AMNESTY’S SUMMER UNIVERSITY, A YEARLY EVENT AND ONE OF THE BIGGEST ASSEMBLIES OF HUMAN RIGHTS ACTIVISTS IN BELGIUM. THE INVITATION, CONSISTING OF POSTERS, SOCIAL MEDIA POSTS AND MAILINGS, SHOWED WELL-KNOWN ‘DICTATORS’ THAT DON’T TAKE HUMAN RIGHTS VERY SERIOUSLY, NOW ATTENDING THE SUMMER UNIVERSITY TO LEARN EVERYTHING ABOUT THEM.

​

CREATED BY BLONDIAU & LEO BURNETT

​

CREDITS

​

CONCEPT PROVIDERS: JORIS LUYTEN & SOPHIE DE PLECKER

COPYWRITING & DESIGN: JORIS LUYTEN & SOPHIE DE PLECKER

PHOTOGRAPHY: JEF BOES

 

CLIENT: AMNESTY INTERNATIONAL