ABOUT

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BLONDIAU & PARTNERS IS A CREATIVE STUDIO FOUNDED BY SOPHIE DE PLECKER. SHE’S A CREATIVE DIRECTOR AND DESIGNER. 

 

AS A LITTLE KID, HER GRANDFATHER, WHO OWNED A PRINTING HOUSE KNOWN AS BLONDIAU PRINT, GAVE HER A LOVE FOR GRAPHIC DESIGN, TYPOGRAPHY, AND BOOKS. LATER SHE CONTINUED HER PASSION FOR APPLIED ARTS BY STUDYING ARCHITECTURE AT SINT LUKAS KUNST HUMANIORA BRUSSELS, FOLLOWED BY A MASTER’S DEGREE IN GRAPHIC DESIGN & ADVERTISING AT SINT LUKAS HOGESCHOOL BRUSSELS (1996 - 2004).

 

SOPHIE’S PROFESSIONAL CAREER STARTED IN ADVERTISING IN 2004. SHE PERFECTED HER SKILLS FOR BRANDING AND UNDERSTOOD THE IMPORTANCE OF GOOD STORYTELLING IN RENOWNED BELGIAN ADVERTISING AGENCIES LIKE DDB, DUVAL GUILLAUME NEW YORK, SAATCHI & SAATCHI, YOUNG & RUBICAM, PUBLICIS & AIR-PARTNER OF MCCANN. IN 2017, SHE EVOLVED FROM BEING A REWARDED ART DIRECTOR TO A CREATIVE DIRECTOR AT LEO BURNETT BRUSSELS, WHERE SHE MANAGED AND INSPIRED CREATIVE TEAMS TO WORK ON NATIONAL AND INTERNATIONAL BRANDS LIKE UNILEVER, FCA (FIAT, CHRYSLER, ALFA ROMEO, JEEP), CHAUDFONTAINE, JANSSEN PHARMACEUTICALS, HANDICAP INTERNATIONAL, THINK PINK & SAMUSOCIAL.

 

IN 2020, SOPHIE STARTED BLONDIAU & PARTNERS TO WORK IN HER WAY. STIMULATING CREATIVE THINKING WITHOUT BORDERS. FOUNDING A CREATIVE STUDIO THAT IS OPEN FOR ALL APPLIED ARTS IN SERVICE OF BRANDS AND PEOPLE. TODAY, BLONDIAU & PARTNERS IS ACTIVE IN BRANDING, PUBLISHING, AND DESIGN.

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NEARLY ALL WORK UNDER BLONDIAU & BRANDING IS DONE IN COLLABORATION WITH JORIS LUYTEN, AN EXPERIENCED CONCEPT PROVIDER AND WINNER OF SEVERAL AWARDS IN ADVERTISING. HE AND SOPHIE HAVE BEEN WORKING TOGETHER FOR MORE THAN 16 YEARS. RECENTLY THEY WORKED ON PROJECTS FOR ALTAVIA ACT*, WHICH SPECIALISED IN RETAIL & PRODUCTION, WHERE THEY HAD THE CHANCE TO HELP START-UPS CREATE THEIR BRANDS LIKE DRINK IT FRESH AND CHIZOU.

 

BEGIN 2022, SOPHIE COMBINED HER LOVE FOR TYPOGRAPHY, LITERATURE, AND BOOKS BY LAUNCHING BLONDIAU & EDITION. ‘ÉDITIONS DU TOC' WILL PUBLISH THE FIRST FRENCH MINI-NOVEL WRITTEN BY NICOLAS LONGEVAL. IT WILL BE AVAILABLE BEGIN 2023.

 

2022 WILL END WITH HER LATEST CHALLENGE AND GIVE BIRTH TO A COLLECTION OF CERAMIC LAMPS UNDER THE LABEL BLONDIAU & DESIGN.

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PRESS

 

- “COMMENT UNE AGENCE ET UNE MARQUE BELGE ONT RÉCOLTÉ UN "GOLD" AUX PRESTIGIEUX PENTAWARDS...” / GONDOLA 2022 / HOE EEN BELGISCH BUREAU EN MERK GOUD WONNEN BIJ DE PRESTIGIEUZE PENTAWARDS

- “PLUS DE BULLSHIT MARKETING, JUSTE DU BON SENS” / GONDOLA 2021 / GEEN BULLSHIT MARKETING MEER, GEWOON GEZOND VERSTAND

- “SOPHIE DE PLECKER ET WIM VERMEULEN AU MANAGEMENT D’ISOBAR” / DIGIMEDIA 2019

- “FIVE QUESTIONS TO GENERATION 35Y” / CREATIVE BELGIUM 2018

- “NIEUWE CREATIVE DIRECTORS GEVEN LEO BURNETT GROEISCHEUT” / PUB 2017

- “LIVE HARVEST” / CONTAGIOUS 2016

- “AD OF THE DAY: THIS SAPPY CHRISTMAS LOVE STORY SUDDENLY VEERS HILARIOUSLY OFF COURSE” / ADWEEK 2015

 

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JURY & TALKS

 

- JURY MEMBER BEST OF ACTIVATION AWARDS ACC BELGIUM 2022

- JURY MEMBER LISBON INTERNATIONAL AD FESTIVAL 2021 / MOBILE

- JURY MEMBER BEST OF ACTIVATION AWARDS ACC BELGIUM 2021

- JURY MEMBER CREATIVE BELGIUM AWARDS 2019 / FILM, OUTDOOR, PRESS, RADIO & AUDIO, DIRECT

- SPEAKER ST-CANNEKE ACC BELGIUM 2018 / DIRECT

- JURY MEMBER CANNES LIONS 2018 / DIRECT

 

 

CREDITS 

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- PENTAWARDS 2022 / GOLD AWARD / CATEGORY FOOD / PLANTBASED, VEGAN AND ALTERNATIVE FOODS (CHIZOU - PLANT BASED, GREAT TASTE)

- PENTAWARDS 2022 / CERTIFICATE / CATEGORY BEVERAGES  (DRINK IT FRESH - READYMADE COCKTAILS)

- CANNES 2018 / WINNER OF THE ACT RESPONSIBLE, HUMAN RIGHTS SECTION (AMNESTY INTERNATIONAL – THE GOOD DICTATORS)

- THE GOOD REPORT 2018 / TOP40 WORLDWIDE CAMPAIGN PROMOTING GOOD CAUSES (AMNESTY INTERNATIONAL – THE GOOD DICTATORS)

- BOA AWARDS 2017 / BEST OF ACTIVATION BRONZE (DELHAIZE – LIVE HARVEST)

- SHOTS AWARDS 2016 / COMMERCIAL OF THE YEAR (MOBISTAR – A CHRISTMAS LOVE STORY)

- CLIO AWARDS 2014 / DIGITAL/SOCIAL SHORTLIST (RANDSTAD – THE CALL CENTER RECRUITMENT TOOL)

- NEW YORK FESTIVALS 2010 / INNOVATIVE INTERNATIONAL ADVERTISING AWARDS – WORLD GOLD MEDAL (AMNESTY INTERNATIONAL – WAKE UP HUMANS!)

- CLIO AWARDS 2009 / INTEGRATED BRONZE (AMNESTY INTERNATIONAL – WAKE UP HUMANS!)

- EUROBEST 2009 / DIRECT BEST INTEGRATED CAMPAIGN BRONZE / DESIGN INTEGRATED BRONZE (AMNESTY INTERNATIONAL – WAKE UP, HUMANS!)

- CANNES LIONS 2009 / DIRECT SILVER (AMNESTY INTERNATIONAL – WAKE UP, HUMANS!)

- CREATIVE CLUB OF BELGIUM 2008 / BEST USE OF INTERNET SILVER / DIRECT SILVER / INTEGRATED SILVER / INNOVATIVE BRONZE/ OUTDOOR SHORTLIST / AMBIENT SHORTLIST (AMNESTY INTERNATIONAL – WAKE UP HUMANS!)